Privacy Policy

1. Introduction and Scope

This Privacy Policy ("Policy") governs the collection, processing, storage, and dissemination of personal information by Serenity Sights Holidays, a proprietary division operating under the corporate umbrella of Arsh Corporation Ventures ("Company," "we," "us," or "our"). This Policy applies to all interactions with our digital platform, website, and associated services (collectively, the "Services").

By accessing, browsing, or utilizing our Services, you ("User," "you," or "your") acknowledge that you have read, understood, and agree to be bound by the terms and conditions set forth in this Privacy Policy. Your continued use of our Services constitutes your ongoing consent to our data processing practices as described herein.

2. Information Collection and Categories of Personal Data

2.1 Personal Information Collected

In furtherance of our legitimate business interests and for lead generation purposes, we collect and process the following categories of personal information:

• Personal Identifiers: Full legal name, as provided by the User
• Contact Information: Primary email address for electronic communications
• Telecommunications Data: Mobile telephone number and other contact numbers

2.2 Methods of Collection

The aforementioned personal information is collected through various touchpoints on our digital platform, including but not limited to:

• Contact forms and inquiry submission interfaces
• Newsletter subscription mechanisms
• Quote request portals
• Customer service interaction points
• Promotional campaign participation platforms
• Booking inquiry and reservation systems

3. Purpose of Processing and Legal Basis

3.1 Primary Purposes

The personal information collected is processed exclusively for the following legitimate business purposes:

• Lead Generation and Customer Acquisition: Identifying and cultivating potential customers for our travel and hospitality services
• Direct Marketing Communications: Disseminating promotional materials, service offerings, and travel packages
• Customer Relationship Management: Maintaining ongoing relationships with prospective and existing clients
• Service Delivery: Providing requested information, quotes, and travel-related services
• Business Development: Analyzing market trends and customer preferences to enhance our service offerings

3.2 Legal Basis for Processing

Our processing of your personal information is predicated upon the following legal grounds:

• Consent: Your explicit consent provided through our digital interfaces
• Legitimate Interests: Our legitimate business interests in customer acquisition and service provision
• Contractual Necessity: Processing necessary for the performance of contractual obligations

4. Data Usage Limitations and Internal Restrictions

4.1 Organizational Scope

We hereby covenant and warrant that all personal information collected shall be utilized exclusively within the organizational boundaries of Serenity Sights Holidays and its parent entity, Arsh Corporation Ventures. Under no circumstances shall such information be disclosed, transferred, or made available to third parties without explicit written consent from the data subject.

4.2 Internal Access Controls

Access to personal information is restricted to authorized personnel who require such access for the legitimate performance of their professional duties. All personnel with access to personal data are bound by confidentiality obligations and receive appropriate training on data protection protocols.

5. Data Security and Integrity Measures

5.1 Security Safeguards

We implement and maintain appropriate technical, administrative, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include, but are not limited to:

• Encryption of data in transit and at rest
• Secure server infrastructure with restricted access protocols
• Regular security audits and vulnerability assessments
• Employee training on data protection and security protocols
• Implementation of access controls and authentication mechanisms

5.2 Data Integrity Commitment

We are committed to maintaining the accuracy, completeness, and currency of personal information in our possession. We implement reasonable measures to ensure that personal data is accurate and kept up to date, and we provide mechanisms for individuals to correct or update their information as necessary.

6. Data Retention and Disposal

Personal information shall be retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Upon expiration of the retention period, personal information shall be securely destroyed or anonymized in accordance with industry best practices and applicable legal requirements.

Our standard retention periods are as follows:

• Active Leads: Retained for up to 24 months from last interaction
• Customer Records: Retained for up to 7 years post-service completion
• Marketing Communications: Retained until consent is withdrawn

7. Individual Rights and Data Subject Protections

As a data subject, you possess certain rights with respect to your personal information, including:

• Right of Access: The right to obtain confirmation of processing and access to your personal data
• Right of Rectification: The right to correct inaccurate or incomplete personal information
• Right of Erasure: The right to request deletion of personal data under certain circumstances
• Right to Restrict Processing: The right to limit the processing of your personal information
• Right to Object: The right to object to processing based on legitimate interests
• Right to Withdraw Consent: The right to withdraw previously given consent at any time

8. Third-Party Disclosure and Data Sharing

We do not sell, trade, rent, or otherwise transfer personal information to third parties without explicit consent, except in the following limited circumstances:

• When required by law, legal process, or governmental request
• To protect our rights, property, or safety, or that of our users or others
• In connection with a corporate transaction, such as a merger or acquisition
• With service providers who assist in our operations, subject to confidentiality agreements

9. Cookies and Tracking Technologies

Our website may utilize cookies, web beacons, and similar tracking technologies to enhance user experience and collect information about usage patterns. Users may configure their browser settings to refuse cookies, though this may limit functionality of certain website features.

10. Policy Modifications and Updates

We reserve the right to modify, amend, or update this Privacy Policy at our sole discretion. Material changes to this Policy will be communicated through prominent notice on our website or direct communication to affected users. Continued use of our Services following such modifications constitutes acceptance of the revised Policy.

11. Contact Information and Inquiries

For questions, concerns, or requests related to this Privacy Policy or our data processing practices, please contact us through the following channels:

12. Intellectual Property Rights and Protection

12.1 Proprietary Rights

All intellectual property rights, including but not limited to trademarks, service marks, trade names, logos, copyrights, trade secrets, proprietary designs, brand identities, domain names, and other intellectual property assets ("Intellectual Property") associated with Serenity Sights Holidays and Arsh Corporation Ventures are the exclusive property of the Company and are protected under applicable intellectual property laws of India and international treaties.

12.2 Prohibited Uses and Unauthorized Activities

Any unauthorized use, reproduction, distribution, modification, adaptation, public display, public performance, or creation of derivative works of our Intellectual Property, including but not limited to:

• Company logos, brand marks, and visual identities
• Proprietary images, photographs, and graphic designs
• Business names, trade names, and service marks
• Website content, design elements, and user interface components
• Marketing materials, brochures, and promotional content
• Proprietary methodologies, processes, and business concepts

is strictly prohibited and constitutes a material breach of intellectual property rights.

12.3 Legal Consequences and Enforcement Actions

WARNING: Any person, entity, or organization found to be engaging in unauthorized use, misuse, misappropriation, or infringement of our Intellectual Property shall be subject to immediate and vigorous legal action, including but not limited to:

• Civil Litigation: Commencement of civil proceedings for damages, including actual damages and profits derived from infringement
• Injunctive Relief: Seeking immediate and permanent injunctive relief to cease and desist all infringing activities
• Criminal Prosecution: Filing of criminal complaints under applicable intellectual property laws where such violations constitute criminal offenses
• Monetary Damages: Recovery of compensatory damages, statutory damages, and punitive damages as permitted by law
• Attorney's Fees: Recovery of all legal costs, attorney's fees, and expenses incurred in enforcement proceedings
• Destruction Orders: Seeking court orders for the destruction of all infringing materials and products

12.4 Jurisdictional Reach and Cross-Border Enforcement

We reserve the right to pursue legal action against infringers in any jurisdiction where such infringement occurs or where the infringer is located. This includes but is not limited to proceedings under:

• The Trade Marks Act, 1999
• The Copyright Act, 1957
• The Information Technology Act, 2000
• International intellectual property treaties and conventions
• Relevant laws of foreign jurisdictions where applicable

12.5 Notice and Takedown Procedures

If you become aware of any unauthorized use of our Intellectual Property, please notify us immediately at vanya@serenitysightsholidays.com. We maintain a zero-tolerance policy toward intellectual property infringement and will take swift action to protect our rights.

13. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the courts located in Mumbai, Maharashtra, India.

14. Severability and Enforceability

If any provision of this Privacy Policy is deemed invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be deemed severed from this Policy, and the remaining provisions shall continue in full force and effect.

15. Acknowledgment and Consent

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. You consent to the collection, processing, and use of your personal information as described herein.